Assistant Manager, Digital & Corporate Marketing

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Job Description

About the job

About Us

Mubadala is a leading global and responsible investor with US$280+ billion assets under management, five global offices and business investments in 50+ countries. We deliver impact, create sustainable financial returns and help find solutions to the world’s biggest challenges.

As a business, we aim to double the size of our portfolio over the next decade. For this, we need the very best talent at all levels who are looking to take on a new challenge and to meaningfully support the growth of the business and contribute to the future of the UAE and the world.

We are looking for world-class, experienced international talent to be part of our Group at all levels and disciplines who thrive on a challenge, want to be a part of the financial growth story, and enjoy an entrepreneurial mindset and environment through which they can make an impact.

Join us at Mubadala and make change happen!

Platform Overview:

Group Communications are the custodians of the Mubadala brand.

Our mission is to build, protect and promote the Mubadala Group’s reputation. We support the group to deliver on its mandate through world-class corporate communications. We provide communications counsel, services and employee engagement across the group.

What Will You Do

  • Performing administrative tasks and managing projects and tasks downwards and upwards (weekly updates, conducting campaign reports, budget management, updating status reports, etc.)
  • Ensuring they are up to date with our Mubadala business announcements, deals, key sponsorships, etc. to reflect this in our marketing plans and materials throughout the year.
  • Managing integrated campaigns targeted towards our international vs. local audiences and understands how to strategically plan marketing campaigns from a media buy aspect along with our media buying agency from A to Z. This includes identifying our KPI’s for each campaign based on the overall objective, planning the marketing integrated campaign paid plan, selecting the channels/outlets vs the media buy deliverables (i.e. CPV, Impressions, etc.), TA segmentation, AB testing of content, ROI, etc.
  • Understands how to run, manage and execute integrated marketing campaigns externally and internally across paid, owned and earned channels.
  • Has the expertise and knowledge in video production and overall process + components including; storytelling, content creation, script writing, embedding business narrative within the produced piece, social media video formats and latest trends, etc.
  • Working closely with our media intelligence team, media buy agency and social media team to run useful campaign monitoring and conduct comprehensive post campaign reports.
  • Managing one of our key external channels – Mubadala Tower content requests, content creation process, stakeholder management, and enhance the overall process.
  • Has basic understanding on external channels management including social media channels and how to leverage the different channels when it comes to content placement, other channels include, Mubadala Tower, YouTube, and
  • Has some understanding on running brand perception studies to gauge the brand salience and brand awareness and utilize those study insights in our campaigns.
  • Manages the day to day tasks with our in house media buy agency and ensure they are managing our campaigns and requests effectively and efficiently.
  • Can work with big teams and different projects related to leadership and senior management speaking opportunities at events, sponsorships, etc. while ensure to capture those stories for our external channels.
  • Proactive in reviewing and sharing feedback on creative materials whether it’s on video content or social media posts for specific campaigns; keeping in consideration Mubadala brand guidelines and narrative.
  • Is up to date with the most recent video and social media trends, best practices on creative, video styles, animation, etc.
  • Work closely and report to the Digital & Corporate Marketing Manager to assist with the design and execution of marketing campaigns, including microsite development, .com cross marketing, social media plans, and paid advertising.
  • A perfect candidate has sufficient knowledge on digital marketing tools and processes and can execute on a variety of marketing tasks with minimum supervision and within deadlines.
  • Understands marketing and social media analytical tools (i.e. Google Analytics, Sprinkler, etc.) and takes the initiative to share ideas and ways forward to improve things that require improvement.
  • Ability to handle multiple projects simultaneously, work under strict deadlines and is able to come up with proactive solutions when required.
  • Great communication and interpersonal skills

What Will You Bring

  • Relevant experience or know how in running and developing targeted and tactical marketing campaign strategies/planning.
  • Experience in Creative Media content production.

What We Offer You

A superior platform to grow your career including.

  • A role that has social and financial impact.
  • Great working environment with talented and like-minded colleagues.
  • Market leading pay and benefits including performance pay.
  • Hybrid working and wellness benefits to help you live your best work and private life.
  • Opportunity to grow and develop through learning and experience.
  • Excellent work culture enabled by our values of Accountability, Inspiration, Integrity & Partnership.

Key Indicators

  • Location: Abu Dhabi
  • Flexible Working: Remote working up to 8 days a month
Abu Dhabi