Assistant Manager – F&B Marketing – Jumeirah Beach Hotel

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Job Description


Jumeirah Group, a member of Dubai Holding, has been making a distinguished impact on the global hospitality market for more than two decades with its Stay Different™ brand promise.

Its award-winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, elevated dining destinations and surprising architecture and design at the heart of every guest experience.

Today, Jumeirah operates a world-class portfolio of 23 properties across the Middle East, Europe and Asia and employs over 8,000 colleagues, representing over 106 nationalities.

As Jumeirah continues to expand its global portfolio and scales up its operations to the next level of growth, it remains fully committed to developing and empowering our colleagues to excel in world class environments.

Jumeirah is committed to embedding equality, diversity, and inclusion in all its practices, embracing a culture that celebrates diversity.

Jumeirah Beach Hotel, Dubai’s premier lifestyle destination, is located on Jumeirah Beach Road just 15 km from the city centre and 25 km from Dubai International Airport. The 26-floor hotel has a curved design which represents the shape of a breaking wave and offers pristine private beaches with undisturbed views of the Arabian Gulf.

With 599 sea-facing rooms and suites and 19 private villas, as well as 21 restaurants and bars, extensive conference and banqueting facilities, a private marina, Sinbad’s Kids Club, Talise™ Spa, and direct complimentary access to Wild Wadi Waterpark™ for all guests, the hotel continues to redefine the holiday experience.

About the Role:

An opportunity has arisen for Assistant Marketing Manager – F&B to join the Sales & Marketing department at Jumeirah Beach Hotel. 

The main responsibilities are:

  •  This role coordinates F&B marketing and F&B PR.
  • Oversees specific F&B online marketing plans in conjunction with the assigned agencies inclusive of SEM, SEO, EDM campaigns, social media, digital campaigns with top-tier media titles and PR.
  • Responsible for content creation and community management of Dhow & Anchor, Bastion, Floor 24, Kitchen Connection, Fika, Cala Beach, Nuska Beach, Pool Bar, Creations Cakery, Pearl Lounge & C&I social media accounts from start to finish, with support from the shared service content manager.
  • Directing the agencies for the content creation and community management of social media accounts.
  • Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating PR itineraries, and ordering marketing collateral.
  • Collaborate with the shared service graphic designer to produce promotional and marketing materials.
  • Hosting of targeted F&B media and influencers.
  • Filter all F&B reviews that are received from cluster F&B marketing before they get sent to DOSM/F&B Director for final approval. Ensure they have clear deliverables that benefit the outlet and enhance the revenues/reputation and that the calibre of the influencers/media are the right fit for the outlet and the property.
  • Communicate campaign objectives, timelines, and deliverables to the operations team.
  • Direct and organize F&B photoshoots.
  • Coordinate interviews and interviews with F&B key spokespersons.
  • Act as the communication nerve center for multiple projects, ensuring timely and consistent correspondence.
  • Ensures all online and offline listings for all outlets are correct (facts and images).
  • Coordinates with the PR agencies for the timely submission of awards and recognitions for the F&B teams.
  • Coordinate and implement internal marketing touch points to ensure high visibility of the outlets to in-house guests.

About you:

The ideal candidate for this position will have the following experience and qualifications: 

  • Proficient in spoken and written business English.
  • Effective communication skills with all levels of colleagues and management at all levels. 
  • Multilingual with proficiency in at least one additional language. 
  • Minimum of 2 years’ experience in other 5-start properties within the Marketing – F&B department.
  • Professional Certificate, Diploma, Bachelor’s Degree or Professional Degree in Marketing / Advertising / Media or equivalent is essential.
  • A Chartered Institute of Marketing qualification is desirable.
  • Any second language will be an advantage.
Dubai, AE