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Job Description

JOB DESCRIPTION

Your Role:  

The Manager Performance Marketing will drive revenue, user acquisition and brand awareness. The role will make data-driven decisions to grow Aster’s sales, optimize and expand our channels, and build towards an explosive launch.

Your Responsibilities: 

  • Support performance marketing across different channels, such as Paid Search, and collaborate closely with any partner agencies to deploy, optimize, and report on results.
  • Work with the Digital Marketing team to ensure that messaging is consistent and aligned across all media, as well as to improve audience strategy.
  • Manage budgets and campaigns across all digital channels to achieve a high return on investment and a low cost of acquisition, and make sure that money is spent wisely across all performance channels.
  • Develop and manage digital prospecting and remarketing efforts, as well as test/learn initiatives.
  • Keep track of key media performance metrics and report on them.
  • Ensure effective planning, execution, and optimization for key traffic KPIs via paid, organic, and owned media channels.
  • Identify and test new channels to ensure that established important metrics are met or exceeded.
  • Collaborate closely with management to offer ideas for improving funnel conversions, receiving feedback, and presenting outcomes.

Education & Experience: 

  • Bachelors in marketing, business administration or any relevant field.
  • 4-5 years of experience in a performance marketing role with at least 2 years of experience building effective multi-channel marketing strategies (PPC, SEO, social media and other digital channels).
  • Prior work experience in the healthcare sector preferred.
  • Strong understanding of social media advertising, google analytics and keyword search skills.

  Competencies: 

Building Partnership | Builds and maintains partnerships that contribute to driving the organization’s healthcare agenda and contribute towards enhancing wellbeing and sustainability. 

Driving Results | Displays perseverance and resilience to deliver high performance. Displays accountability for results and takes timely decisions evaluating relevant sources of information. 

Driving Collaboration | Establishes open and trusting relationships to drive cross functional synergy, focus on achievement of collective results and respect for diversity. 

Championing Change | Displays flexibility, evaluates opportunities and inspires others by creating a compelling case for change. 

Our Benefits & Culture: 

At Aster, We Care. We strive to create meaningful & purposeful experiences for our employees. As part of our team, you can contribute to giving back to society. Around the world we employ discoverers, and encourage bold innovators. 

Aster DM Healthcare is an Equal Opportunity Employer. We embrace diversity and respect differences that lay the foundation for encouraging creative ideas, building cohesive teams and fostering values and experiences. Our brand’s promise of “We’ll Treat You Well” deeply resonates with our employees and the communities we serve.

ABOUT US

Aster DM Healthcare Limited is one of the largest private healthcare service providers operating in multiple GCC states and is an emerging healthcare player in India. With an inherent emphasis on clinical excellence, we are one of the few entities in the world with a strong presence across primary, secondary, tertiary and quaternary healthcare through our hospitals, clinics and pharmacies. We have over 20,000 plus dedicated employees across the geographies that we are present in, delivering a simple yet strong promise to our different stakeholders: “We’ll treat you well.” We reach out to all economic segments in the GCC countries through our differentiated healthcare services across the “Aster”, “Medcare” and “Access” brands. 

Area
Dubai, AE