Digital & Growth Marketing Manager

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Job Description

Role Purpose:
As Growth Marketing Manager, you will launch, manage, and analyze marketing programs that accelerate our growth. With strategic vision and tactical expertise, you will help us scale a full-suite, omnichannel marketing approach that focuses on providing value to our current and potential customers. You will target our highest-performing audiences and create a lifecycle marketing program that engages our most loyal customers.Responsible for developing and implementing a comprehensive digital marketing strategy to create effective marketing campaigns and reach the target audience.
Role Details – Key Responsibilities and Accountabilities:
Own the acquisition and retention marketing strategy, and manage a multi-million-dollar budget across SEM, Paid Social, Podcast, Direct Mail, Email, SMS and future growth channelsPrimary responsibility is managing media budgets against P+L targets for CAC, LTV and returning customer ratesOwn the Lifecycle Marketing roadmap and develop email and SMS marketing strategies to support onboarding, engagement, and retention, and upgrade/cross-promote programsWork closely with the analytics team to build a world-class performance marketing engine across tracking, attribution, and optimizationLead customer communication across email, text loyalty and referral programsUnderstand and measure success of each channel and lead reporting efforts to track results on a daily, weekly, monthly and quarterly basis ensure we are allocating budget wiselyDevelop and test new channels creating a channel-agnostic and diversified strategy to mitigate business risks and maximize efficient revenueCollaborate with and complement the work of our full Marketing Team (Brand, PR, Ecommerce, Analytics, etc.) to ensure we’re achieving maximum resultsPartner with analytics and finance teams to ensure Marketing budgets are accurately forecasted and driving a profitable returnWork closely with the executive team to ensure strategic alignmentReport and share Paid Media program updates to the greater Commerce organization, curating the depth of information based on the audience and raising the understanding of paid efforts across the companyLead all efforts on SMBU CVM strategy, personalization strategy and campaign optimizationDrive a focused strategy for high value / high potential customers, identifying opportunities and driving customized communication for engagement and revenue uplift.Drive revenue growth by understanding key-drivers for meeting business objectives through multiple channels and across customer touch-points.Lead the CLTV framework adoption and drive the Customer Engagement efforts with key focus to increase the CLTV overtimeDefine and optimize the Shopping Mall customers’ lifecycle interventions/use casesResponsible for customer journey mapping as per the marketing use casesManage the CVM sprints / Campaigns / Lifecycle as per agreed ways of workingLead the different sprint management sessions: e.g. ideation, prioritization, experimentation, content development, target development, campaign set up, automation…etcCollaborate with Mall marketing managers in executing the 360 campaigns using all channels for special events, launches…etc.Provide CVM campaign oversight and governance ensuring all streams are geared up and working well towards achieving the Shopping Mall CVM Objectives.Act as a CVM Campaigns subject matter expert within Shopping Mall’s team and advise Shopping Mall marketing teams on how best to use CVM eco-systemPartner with Mall marketing managers to drive growth towards revenue targets; shares best practice, creates frameworks and guidelines for operations and supports design of CVM campaigns and life-cycle as needed. 
Digital Campaigns/Activations:Develop and execute digital campaigns/activations that align with the overall marketing strategy and goals of the company.Develop creative briefs, identify key performance indicators, and set campaign goals.Monitor campaigns and analyze data to make real-time adjustments to improve campaign performance. Performance and Analytics:Monitor digital marketing campaigns and use data analytics to track performance and identify areas for improvement.Use data analytics to optimize campaigns and improve overall performance.Create reports on key performance indicators for stakeholders. Campaign Optimization:Continuously monitor and optimize digital campaigns to ensure maximum effectiveness and return on investment.Use data analysis to identify areas for improvement and make adjustments as necessary.Use A/B testing and other optimization techniques to improve campaign performance. Social Media Ads (YouTube, Facebook, Instagram, etc.):Create and manage social media advertising campaigns across multiple platforms.Monitor campaign performance and adjust as necessary to achieve campaign goals.Use data analytics to optimize campaigns and improve performance. SEO/SEM/ASO:Develop and implement SEO/SEM/ASO strategies to improve search engine rankings and drive traffic to the company’s website.Monitor and optimize campaigns to achieve desired results. Programmatic Ads:Develop and execute programmatic advertising campaigns across multiple channels.Use data analytics to optimize campaigns and improve performance. Post Campaign Analysis:Conduct post-campaign analysis to assess campaign effectiveness and identify areas for improvement.Develop reports summarizing campaign results and provide recommendations for future campaigns.
Functional/Technical Competencies:
7+ years experience in acquisition, performance and life cycle or CRM marketing, with direct oversight of SEM, paid social, display, TV, email and funnel optimization3+ years of experience building and leading a teamExperience managing a large budget with a track record of growing marketing investment on a measurable basis at scaleExperience owning the evaluation, implementation and testing of new channelsExceptional critical thinking and problem-solving skills. Analyzing data combined with the ability to synthesize and effectively communicate findings to all levels throughout the organizationWillingness to be deep in the details while also being able to create and communicate higher level strategySuccess in managing agencies and other external partners to receive optimal valueExcellent communication skills; listening, written and oral communication skills and comprehensive people management skills.A naturally curious, self-starter who is willing to take measured risks
Personal Characteristics and Required Background:
Minimum Qualifications/education Bachelor’s degree in business administration or any relevant field Minimum experience 7 Years’ experience in a similar role.