Digital Marketing Specialist

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Job Description

Key Responsibilities:

  • Develop and execute comprehensive digital marketing campaigns across various platforms, including social media, email, search engines, and display advertising.
  • Create engaging and persuasive content for digital channels, including website, blog, social media, and email marketing campaigns.
  • Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others to maximize ROI and achieve campaign objectives.
  • Conduct keyword research and analysis to identify opportunities for search engine optimization (SEO) and improve website visibility and rankings.
  • Monitor and analyze website traffic, user engagement, and other key performance indicators (KPIs) using tools such as Google Analytics and social media analytics platforms.
  • Stay updated on industry trends, emerging technologies, and best practices in digital marketing and apply them to improve campaign effectiveness.
  • Collaborate with cross-functional teams, including marketing, design, and sales, to align digital marketing efforts with overall business goals and objectives.
  • Provide regular reports and insights on campaign performance, including recommendations for optimization and improvement.
  • Stay informed about changes to digital marketing platforms, algorithms, and policies and adapt strategies accordingly.
  • Maintain brand consistency and integrity across all digital marketing channels and communications.


  • Bachelor’s degree in Marketing, Communications, or related field.
  • Proven experience in digital marketing, with a focus on strategy development, execution, and analysis.
  • Strong understanding of digital marketing channels, tools, and techniques, including SEO, SEM, social media marketing, email marketing, and content marketing.
  • Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing automation software.
  • Excellent analytical skills and ability to interpret data, generate insights, and make data-driven decisions.
  • Strong written and verbal communication skills, with the ability to create compelling and effective content for digital channels.
  • Creative thinking and problem-solving skills, with a focus on driving results and achieving objectives.