Digital Sales & Marketing Executive

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Job Description

Job Description

Job Summary & Purpose:

To Increase Sales & initiate Digital Marketing initiatives for B2B Marketplace of Sharaf DG Business, build & scale up the site performance & listing. To develop traffic on DGBusiness.Com brand as one-stop-digital platform for all B2B needs of our SMB/Midmarket customers in the Region. The following are the KRAs to be delivered in this role.

Job Description:

• B2B sales Lead generation for our Marketplace platform( using all aspects of Digital Marketing components such as SEO, Social media marketing, Email marketing, Affiliate marketing, SEM (Search Engine Marketing).

• Should have experience in driving sales Lead generation campaigns, social reach activities in LinkedIn, Ad copy, Bidding strategy. LinkedIn ads, Google ads, ensuring marketing message with goals & objectives.

• Language-specific (Ad copy, creatives) campaigns based on targeting geographical location.

• Social media paid campaigns and optimization to minimize cost per click, Lead generating campaigns

• Landing page creation / Optimization

• Launch & optimize various Google ads campaigns such as Search ads campaigns, Display ads campaigns, Video ads. Monitor budget and adjust bid to gain better ROI.

• Email marketing campaigns to the right audience with various email ids sets for newsletters, Offers, Targeting for best email Open rate, click-through rate.

• Keyword research, Identifying. qualified keywords, Targeted keyword ranking improvement, using On-page & Off-page SEO strategy.

• SEO On-page content optimization according to category & keywords, keywords optimized content suggestion, blog posting.

• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey

• Build, execute, and optimize demand gen campaigns

• Manage the Organic social media channels and publish regional content

• Execute Webinars, Newsletters and Content driven campaigns

• Work with third-party agencies to execute campaign roll-out (e.g. Design, Content, Performance)


Experience (Yrs& Field) : 3 to 4 Years

Educational Qualification BTech (Computer Science or Software)

Professional Certifications Digital Marketing, HTML, CSS

Skills & Abilities Digital Marketing & Website development