Manager – Social Media – Jumeirah Group & Corporate

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Job Description


About Jumeirah Group:

For more than two decades, Jumeirah Group, a member of Dubai Holding, has been making a distinct mark on the global hospitality market with its unwavering Stay Different™ brand promise. Its award-winning destinations, including the iconic Burj Al Arab Jumeirah, position service beyond expectations, signature dining experiences and artful surroundings at the heart of every guest experience. Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia, and employs over 9,000 colleagues, representing over 120 nationalities.

In response to the evolving preferences of travellers today, Jumeirah Group is also pivoting towards the rapidly growing wellness tourism sector. Grounded in the principles of lifelong learning, longevity, and inclusivity, Jumeirah Group is re-fashioning its approach to position wellness as not just an accompaniment to its guests’ stays, but a central tenet of their overall experience. With 13 award-winning Talise Spas nestled across Jumeirah Group’s properties, this transformation is evident in the group’s current endeavours to integrate wellbeing into every facet of the guest journey. 

Beyond holistic wellbeing and spa experiences, the Group’s expansive portfolio also includes Jumeirah Restaurants, a Dubai-based full-service hospitality provider with 85 acclaimed food and beverage brands, ranging from casual dining venues to Michelin starred fine dining concepts; J Club, Dubai’s leading lifestyle and wellness destination; Jumeirah One, the Group’s dedicated recognition and rewards programme; and The Emirates Academy of Hospitality Management, the region’s only fully accredited third-level academic institution delivering specialised degree programmes in hospitality management.

As Jumeirah continues to expand its global portfolio and scale up its operations to the next level of growth, we remain fully committed to developing and empowering our colleagues to excel in world-class environments as we solidify our legacy as a trailblazer in both luxury hospitality and wellness.

Jumeirah is committed to embedding equality, diversity and inclusion in all its practices, embracing a culture that celebrates diversity.

About the Job:

An opportunity has arisen for a Manager – Social Media to join Jumeirah Group & Corporate

The main duties and responsibilities of this role:

  • Execute the tactical elements of the social media strategy- social/ content calendar creation, writing captions, ensure brand consistency, community management.
  • Oversee the growth of online communities for Jumeirah Group hotels, restaurants and wellness.
  • Ensure consistent community engagement on Jumeirah Group social media channels.
  • Proactively develop and manage social media campaigns- both standalone and integrated campaigns.
  • Be a brand guardian, setting guidelines, ensuring the content’s tone of voice for each Jumeirah brand is correct.
  • Manage the day-to-day relationship with social media agencies where relevant.
  • Produce comprehensive analysis of Jumeirah Groups brands social media performance.
  • Researching and advising on the most relevant social media channels for Jumeirah Group to be present on.
  • Align with Marketing team to ensure paid campaigns and messaging are consistent with organic posts.
  • Align with PR teams to ensure social media strategy aligns with wider PR and Communications strategy.

About you:

  • Bachelor’s degree in Public Relations, Marketing or Similar 
  • Minimum of 5 years of experience in a similar role managing multiple social media channels and campaigns 
  • Expertise in use of social media analytics tools to track performance, measure KPIs, and provide insights for continuous improvement.
  • Experience of planning, executing, and optimizing social media campaigns to drive brand awareness, engagement, and conversions.
  • In-depth knowledge of the latest features, algorithms, and best practices on major social media platforms.
  • In depth knowledge of all social media channels (Instagram, facebook, X, LinkedIn, TikTok, YouTube etc) 

About the Benefits:

We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package including dental coverage, flights home, life insurance, incentive programs, children’s education assistance and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.

Dubai, AE