Sales Executive (FMCG)

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Job Description

Job Purpose:

The Sales Executive will be responsible to maintain relationship and increase business with retail accounts, assist generating new client accounts. Jobholder will be responsible to oversee all proactive customer development tasks and ensure consistent high-level service throughout the sales cycle.

Job Description

Core Responsibilities:

• Adheres to sales forecast and strategic plan to ensure optimization and profitability of the Business Unit
• Provides sales forecasts and ensures that the brand/category function is informed for required actions
• Manages sales operations, regularly monitors day-to-day operations, including checks on prospective clients, negotiations and the design of competitive sales packages
• Visits customer frequently to take orders, confirm delivery details and stock levels
• Records progress of enquiries and creates regular reports, including source of business trends, enquiry conversion rates, future predicted sales and other reports as directed by the sales manager
• Promotes the business to new and existing clients and secures new and repeat business by networking at various sales and corporate events
• Advises customers on forthcoming product developments and discusses special promotions
• Develops a database of qualified leads through referrals, email, and networking; identifies and develop new customer accounts to increase sales
• Prepares documents related to sale and supports contracting activities like purchase agreements, contracts, etc. in coordination with the Legal department
• Maintains and files all related documents and ensures compliance with regulatory and organizational standards
• Provides customers with clarifications, answers query, provides requested information and follows-up with customers
• Provides accurate and timely forecasting on a periodic basis, and discusses inefficiencies related to the performance of the sales; prepares sales reports and summaries on a frequent basis
• Evaluates customer and is responsible for applicable background checks to ensure customer falls within the Business Unit’s guidelines
• Ensures all logistics related to sales orders and delivery are in place
• Ensures timely collection of receivables from clients (when applicable)
• Performs other responsibilities and tasks as required or as directed by management from time to time


  • 2+ years’ sales/business development experience in the FMCG Industry, managing Area Accounts/Traditional Trade Stores
  • Proven record in driving new business revenue and delivering annual sales growth through new business and client relationship management within the UAE.
  • Strong financial and commercial acumen with the ability to negotiate with corporate senior-level decision-makers.
  • A UAE driving license is mandatory.
  • Strong communication and interpersonal skills. Use clear verbal & written communication in all aspects of work.
  • Proven ability to build relationships both internally and externally and work cross-functionally involving supporting departments.
  • High standards of professional conduct with excellent communication and presentation skills.