Senior Digital Merchandiser – 2 year contract

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Job Description

About The Role

 You will be responsible for enhancing on site customer experience, in this 2 year contract, product discovery and maximizing sales and sell through. Category ownership and management of key relationships. Responsibilities include on site category maintenance, web/ app optimization, launches/ campaigns, performance reports, visual merchandising.

 What You’ll Be Doing

•       Assure timely and accurate site content, including product images, descriptions, promotional messaging.

•       Ensure accuracy of product information, including sizing, colour, and category classification, ensuring quality checks are completed for all newly uploaded products.

•       Optimization of product discoverability, including visual merchandising, home page exposure, onsite search, sorting rules, product placement, on site content

•       Manage mapping and category population so that all products are represented in the correct pages on site.

•       Manage on site launches in collaboration with Buying, Studio, Content and Marketing teams.

•       Review live site merchandising daily including links to landing pages, size guides, stock availability.

•       Manage mega nav, ensuring correct navigation structure, seasonal updates, links are working correctly.

•       Own size guides, ensuring correct functionality and updating any new / brand specific configurations.

•       Collaborate with other Digital Merchandisers on cross site edits for seasonal and promotional campaigns.

•       Analysis of past performance to define campaign strategies, including brands/ categories/ products to expose.

•       Have good market awareness, regular competitor analysis including pricing, promotions, content, assortment.

•       Daily analysis of customer engagement and sales performance, comparing to budget, previous week and previous year. Identify actions required to meet site trading targets, and opportunities for further growth.

•       Track relevant sales funnel KPIs, identify areas for improvements and own completion of required actions.

•       Identify slow selling styles and increase sales whilst being mindful of margins and stock availability.

•       Track inventory levels and onsite availability of items featured in upcoming campaigns or exposures, to ensure availability at time of feature.

•       Test onsite and marketing promotions and validate all price changes on staging environment ahead of launch on live site.

•       Review customer journey on staging environment for all on site launches, making necessary improvements.

•       Work with Planning and Buying teams to identify actions for demand forecast based on ecommerce metrics, including stock/ sizing availability or additional range requirements for seasonal events.

•       Work with Studio team to ensure product copies and images are consistent, accurate, on-brand, with excellent quality in terms of style, tone and optimization for search and customer experience.

•       Work with CRM team to align strategy for daily communications, and to provide inputs for trading focus.

•       Collaborate with Digital Marketing team to optimize key categories for SEO.

•       Collaborate with Product and Tech teams on on-site enhancements and developments relevant to category.

•       Ad Hoc reports as needed to support Digital Merchandising Manager and Digital Trading Team

•       Attends meetings and deputizes for Digital Merchandising Manager as necessary.

•       Identifies improved ways of working and efficiencies within the team.

•       Outline best practices in digital merchandising, share with team through trainings and process documentation.

About You

 Education: Bachelor’s Degree.

 Experience: 4+ years of online merchandising experience.

 Other requirements:

•       Ability to work well independently and in a team setting.

•       Strong individual problem solving and organizational skills.

•       Strong written and verbal communication skills.

•       A keen eye for details across both quantitative and qualitative data.

•       Strong analytical, excel and mathematical skills, ideally gained in a planning environment.

•       Commercially aware, with creative flair and love for the luxury fashion and beauty product.

•       Working knowledge of E-commerce and fashion best practices.

•       Experience with Google Analytics preferred.

•       Experience with Salesforce Commerce Cloud is considered a big plus.

•       Fluent in English.

Area
Dubai, United Arab Emirates