Social Media Manager

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Job Description

About the job

With an incredible portfolio of food & beverage products, NFPC currently has a fantastic opportunity for a talented Social Media Manager to join our team.

JOB PURPOSE

The role holder will be responsible for planning, developing, implementing and managing strategies for our social media across various platforms. The Social Media Manager aims to enhance brand awareness, drive website traffic, engagement with our audience, and contribute to the overall success of the organization’s marketing efforts through social media channels.

ESSENTIAL ACCOUNTABILITIES, RESPONSIBILITIES AND KPIs

  • Manage paid and organic media planning across all mediums, coordinate with media buying agency, including creative, app store optimization, website optimization and landing page optimization, with clear ROI objectives.
  • Manage and grow new and existing marketing partnerships and collaborations, channel expansion and consumer engagement on social media channels.
  • Work hand in hand with internal creative team and social media agency on creating social media strategies and tactical initiatives.
  • Create, test, and optimize growth media strategies, manage and coordinate content creation, along with creative, brand team and agency.
  • Constantly work on new channels, creatives and other ideas for experimentation, optimization, and acquisition growth.
  • Report on the effectiveness of campaigns, suggest improvements and new methodologies.

SKILLS AND QUALIFICATIONS

  • 5+ years of experience in social media and communication.
  • University degree in Marketing, Communication, or related field.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • In-depth knowledge of social media platforms, tools, and analytics.
  • Excellent written and verbal communication in Arabic and English are a must
  • Proven experience as a Social Media Manager with a strong portfolio showcasing successful social media campaigns.
  • Creative thinker with a strong attention to detail.
  • Team player with excellent collaboration and interpersonal skills.
Area
Dubai